RESUME

 
Education

University of Denver - Denver, CO​                                              June 2018 - February 2020

M.A. Communication Management with a concentration in Public Relations

Carroll College - Helena, MT ​                                                             Aug 2007-July 2015

B.A. Social Media Communications and English Writing

Oak Park and River Forest High School  - Oak Park, IL             Aug 2007-June 2011

Owner                                                                                                    July 2020 - present

406 Sports and Aquatics, LLC dba the

Helena Dolphins Swim Team                                                          Helena, MT 

 

406 Sports and Aquatic's primary mission is to provide a safe, high-quality education and programming for youth, adults, and families in Helena and its surrounding area.

The Helena Dolphins Swim Team will strive to develop elite swimmers with a balanced life. We will work to expand and develop Helena Dolphins as a premier swim club within the Montana Swimming community through Team Recognition and Team Excellence. The Dolphins will also work closely with each swimmer to support them in their future goals and ambitions through the college recruitment process and beyond.
 

Sr. Program Manager & Marketing Dir.                                  March 2018 - May 2019

The Helena Family YMCA- Helena, MT 
 

This position supports the work of the YMCA, a leading nonprofit committed to strengthening community through youth development, healthy living, and social responsibility. The Senior Program Manager is responsible for the planning, development, and implementation of member acquisition, organizational marketing, and advertising strategies, communication processes, and public relations activities (both external and internal) to further the YMCA’s mission, increasing membership, program sales, and member retention.

 

Participant                                                                                    March 2018 - May 2019

Leadership Helena - Helena, MT 
 

Leadership Helena is a program of the Helena Area Chamber of Commerce that is designed to develop informed, vigorous, skilled, and effective business leaders through a program of leadership development, networking, and Chamber and community involvement. Leadership Helena incorporates leadership development and community involvement to provide participants with the tools necessary to question standard practices, encourage new visions, empower themselves, and others to act and to make a difference in the Helena community.

Communications Director                                                             Dec 2016- Oct 2019

The Helena Area Chamber of Commerce- Helena, MT


Communicate, represent, and promote the Chamber by utilizing various methods of communication with our membership, Helena businesses, and other important community constituencies. Additional duties include:

  • Publications (Report the Community, Business to Business, E-Advocate,
    E-Calendar, Vacation Guide)

  • Write and distribute advertising

  • Administer and post regularly to the Chamber’s Facebook page and other social media sites

  • Coordinate and orchestrate promotion for all Chamber activities, events, and programs

  • Update and promote Chamber website

  • Oversee Helena Leaders Network (Young Professionals) Program

 

Founder                                                                                                  Sep 2016-July 2020

Media Marketing Solutions - Helena, MT

 

Assisting small to mid-size businesses protect, enhance, and build their reputation through digital media and in the community.

  • Digital Marketing Consulting

  • Develop and manage digital marketing campaigns

  • Develop and maintain social media strategies

  • Design, manage and maintain websites and social media accounts

  • Write and optimize content for websites and social media accounts

  • Track, analyze, and report clients social media and website traffic flow

  • Design print and digital material for clients

  • Create and manage social media campaign budgets

  • Photograph events and business products for print and digital use

Online Content Producer​                                                                Nov 2015 - Dec 2016

KTVH Helena

  • Created, managed and edited text, video and slideshow content for all of

  • KTVH Communications’ digital platforms, including websites, applications and social media platforms.

  • Aggressively pursued news tips and reporting on breaking news on digital formats, driving viewers across multiple platforms

  • Collaborated in the newsroom on developing stories and best practices for digital publishing

  • Managed the KTVH Communications’ digital community

  • Social Media analytics reporting

Core Competencies
  • Customer & Staff Relations

  • Research & Analysis

  • Project Management

  • Oral & Written Communication

  • Public Speaking

  • Event Planning

  • Managing Budgets

  • Time & Relationship Management

  • Brand Management

  • Critical Thinker

  • Detailed Oriented

  • Tech Savvy

Other Skills
  • Well Versed in Microsoft Office Suite

  • Proficient in Digital Management tools: Buffer.com and Hootsuite.com

  • Experienced graphic designer; proficient in tools: Adobe Photoshop, Illustrator, InDesign, and iMovie

  • Extensive knowledge of SEO & SMO marketing and analytics including Google Analytics

  • Experience with e-mail marketing tools: Constant Contact and Mail Chimp

  • Experienced web designer; well-versed in Wix & WordPress

  • Thorough understanding of social media platforms and trends; Facebook, Instagram, Twitter, Snapchat, Pinterest, Google Plus, Youtube

  • Experienced in Drupal, HTML, CSS, CRM, and Facebook Business Manager

Community Involvement
  • Board Member –Carroll College Athletic Association

  • Committee Member - Last Chance Skijoring: Race for the Gold

Professional
Experience
Additional
Experience

Independent Insurance Agents of Montana- Program Specialist Intern (2015)

  • 2015 Annual Convention; coordinated and planned event, managed publicity and created marketing materials (logo, program)

  • Workers Compensation and Errors and Omissions Insurance; communicated and worked closely with agents to quote and process policies

  • including renewals

  • Created and managed content for social media (Facebook)

Carroll College - Undergraduate Teaching Assistant (2015)

  • Assisted instructor with class preparation and course material

  • Graded assignments

  • Mentored students on public speaking and presentations

  • Assisted during lectures as needed

Blue Cross Blue Shield of Montana - Public Relations Intern (2014-2015)

  • 2014 and 2015 Governor’s Cup ( running race); coordinated and planned event, recruiting local businesses to participate in exposition, coordinated volunteers, managed on-site team, publicity including event photography and set-up

  • 2014 KaBoom Playground Project (new children’s playground to promote wellness); coordinated all volunteers, publicity including event photography

  • Other ancillary tasks including research and promotion
     

Carroll College Athletics -Intern (2014)

  • Edited Department website

  • Assisted department with Carroll College’s social media pages

  • Answered questions and took inbound calls from students and the public on various department issues

  • Assisted department staff in compiling statistics
     

  • LinkedIn - White Circle

© 2020  by Alana Cunningham
 

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